Head of Insights & Analytics

  • Paddy Power Betfair
  • Dublin, Ireland
  • Permanent
  • 6 days remaining

Working in the Retail Commercial team, this role involves leading a team of analysts (London/Dublin based) to provide usable insights and analytics to drive decision making across all areas of Retail including Commercial, Marketing, Product Development, Operations and Finance. You will play a key role in profitability analysis, betting pattern analytics, offer & pricing optimization and in the communication of insights in these areas to senior management.

This role offers the opportunity to apply your commercial acumen and data analytics skills to solve a wide spectrum of short-term and long-term strategic challenges which make a real difference to the successful operation of Paddy Power Betfair’s Retail business model. You will use your existing skills, allied to your on-the-job learning and energy, to add to the overall company body of knowledge and, through your work, will develop and educate stakeholders who require a thorough understanding of our business. The role offers great potential for progression into obtaining a niche expertise or into the wider commercial organisation.

Key Responsibilities:

  • Provide supervisory, analytical and technical guidance for a team of 4 people (Dublin/London based) who are tasked with conducting data-driven research and analysis into financial performance, promotions, marketing campaigns, product innovation, content optimisation and customer life-cycle management
  • Translate the insights to recommendations and actions and effectively communicate these across retail and the wider business
  • Initiate new strategic projects including defining the hypotheses/questions to be answered, scope out the project timeline and analysis plan, and communicate and drive buy-in amongst the retail senior management team throughout
  • Create and manage an effective and transparent workflow process within which all analytical projects are scoped, prioritised, conducted and assessed based on business value add
  • Work on multiple concurrent projects focussing on strategic questions and investment decisions from stakeholders within the Retail business
  • Drive the strategic agenda of the Retail group, using analytical thinking and skills to drive material changes, including profitability uplift and internal processes improvement
  • Manage the relationship with the Retail data team to drive progress and development of the retail data infrastructure and capabilities; a key stepping stone to enable our vision for the shop of the future
  • Responsible for performance reporting and automation of key business performance indicators on an ongoing basis and for key commercial campaigns and events
  • Own data visualisation and business intelligence processes for the Retail group
  • Educate and inspire colleagues in the team with an innovative approach to problem solving and keen technical and data-handling skills. Become a primary contributor to the ongoing debate within the team and across the wider organisation

Technical Competencies:

  • Successful track record in a high volume, data-rich, complex online and/or retail business, including excellent understanding of data and analytical technical infrastructure
  • Strong communication and stakeholder management skills and a proven track record of driving actions based on data driven analysis
  • Passion for the industry and an in depth understanding of how different levers including marketing, proposition, pricing etc. impact business growth at a macro level
  • Numerically minded and capable of problem solving, interpreting and communicating potentially complex analysis in a concise way
  • Proficient in Excel, Excel VBA, PowerPoint, SQL, Tableau, Qlik and manipulation of large datasets a distinct advantage
  • Exposure to Redshift, statistical programs & data visualisation tools is desirable

Education, Qualifications & Experience:

  • Requirement of minimum 5-6 years’ experience in a management role where analytical skills were applied in a high-pressure, high-impact, complex & data-rich environment
  • Strong preference for 2-3 years of management consultancy or similar experience
  • Numeric/analytical degree from a quality establishment
  • Excellent understanding of the financial and operational KPIs upon which business decisions are based and against which success is measured
  • Extensive commercial experience in a customer-focused analytical, statistical or quantitative role;
  • Ability to apply aptitude and analytical rigor to perform structured analysis of data and synthesis into useful formats and bring actionable commercial insights

Behavioural Competencies:

  • Strategic Mindset: takes a long-term view and anticipates future trends and implications
  • Commercial Insights: uses insights to impact commercial drivers
  • Drives Results: gets stuck in and achieves results that impact the bottom line with high levels of energy and enthusiasm
  • Pro-active: pro-active problem solver who questions the status quo and persistently reviews information sources available to find answers to business-critical challenges
  • Collaborates: is a team player – seeks out and build relationships across the organisation to get things done
  • Customer focus: thinks about customers 24/7, and puts them at the heart of all that we do

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